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A considerable amount of business websites ended up being impacted by the Penguin algorithm, Set in motion with the purpose of hunting down and dropping specifically what Google perceives over optimised sites from the natural and organic search results.
No one likes to struggle with a design or web development issue especially when they lack a bit of knowledge and flounder through it. That’s why we turn to the amazing collective of human knowledge on the web to help us through design problems.
Let me consult my crystal ball (the internet) and I’ll jump right into it with my first prediction: More use of script fonts in our logos.
I have been seeing a lot of creative agencies using these typefaces more and more for their logos. I’m not exactly sure what is attracting agencies to this trend but I suspect that they feel a need to represent their creative whimsy.